COMING SOON!

COMPETITION

• There has never been a more competitive time in the fitness industry than right now

• High volume/low price models and boutique fitness studios will continue to disrupt

• In today's experienced economy, studio quality programming at an affordable price wins every time

TYPICAL RESPONSE

• DIY - create your own organic and in-house programming

• Throw down some turf and toys

• Hope for the best

typical outcomes

• Unclear vision or strategy
• Watered down product
• Inconsistent experience for the member